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Fri May 18, 2012, 10:31 PM

So do they have one that smells like a barn....? [View all]

Some gimmicks are just too irresistible. The Yankee Candle Company, purveyor of scents that you might stumble upon while perusing the shelves of your local pharmacy, has a nifty new idea to enlarge their potential customer base. Man Candles.

Yep, an attention grabber.

“We wanted to develop a collection of scents that men could strongly identify with,” said Hope Margala Klein, a senior vice president, in the company’s press release. The target demographic, as evidenced by the bunch of chilled beers in the background of the promo picture, isn’t very subtle. It appears aimed squarely at the sort of man who presumably might not be enticed by existing Yankee Candle collections like “Summer Love”, “Water Inspirations” or “Citrus Passions”.

That’s all well and good. But wanting to create something that men could “identify with” and something that, you know, someone “would actually want their home to smell like” are two different propositions. These are the scents they’ve come up with:


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