If anyone at NBC starts reporting on Murdoch, Murdoch will call the CEO of NBC and negotiate a cease-fire.
Just like Murdoch did with GE CEO Immelt when Olbermann was calling out O'Reilly. Murdoch effectively got Olbermann muzzled.
And why do CEO's bend to Murdoch? Because they know a mutual ceasefire helps everyone's bottom line. There's no value in attacking anyone else's CEO.
http://www.nytimes.com/2009/08/01/business/media/01feud.html
It was a media cage fight, televised every weeknight at 8 p.m. But the match was halted when the blood started to spray executives in the high-priced seats.
The reconciliation not acknowledged by the parties until now showcased how a personal and commercial battle between two men could create real consequences for their parent corporations. A G.E. shareholders meeting, for instance, was overrun by critics of MSNBC (and one of Mr. OReillys producers) last April.
In late 2007, Mr. OReilly had a young producer, Jesse Watters, ambush Mr. Immelt and ask about G.E.s business in Iran, which is legal, and which includes sales of energy and medical technology. G.E. says it no longer does business in Iran.
...
Shortly after, Phil Griffin, the MSNBC president, told producers that he wanted the channels other programs to follow Mr. Olbermanns lead and restrain from criticizing Fox directly, according to two employees. At Fox News, some staff members were told to be fair to G.E.
The executives at both companies, it appears, were relieved. For this war to stop, it meant fewer headaches on the corporate side, one employee said.