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Response to kpete (Original post)

Mon May 14, 2012, 07:50 PM

15. Good ! Get on BRUTAL OFFENSE and STAY THERE ! It's a great ad because:

 

It amplifies the narrative that RoMONEY is UNLIKEABLE, UNTRUSTWORTHY, and a HEARTLESS CORPORATE TOADIE. So it is a great sustainable line of attack that they must continue on to election day over and over and over again. It is great because it uses MIDDLE CLASS BLUE COLLAR WHITE MALES who are REAL people and very sincere. This is a constituency with which we need to make futher inroads. The script is great and REAL. The graphics are REAL and very hard-hitting. It makes the viewer angry. These victims look and sound like ANY American we might have in our family. It evokes emotion on a very GUT level.

Very importantly, it destroys RoMONEY's credibility on the economy and reinforces Obama's CREDENTIALS and value differences on their approaches to the economy. The economy is what Mitt is trying to tout as his strong suit. This ATTACKS HIS CREDIBILITY on his number one selling point. IT IS A BRILLIANT AD !

They should make 60-second and 30-second versions and run it EVERYWHERE and ENDLESSLY.

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Replies to this discussion thread
Arrow 15 replies Author Time Post
kpete May 2012 OP
gateley May 2012 #1
Mike Niendorff May 2012 #2
Frustratedlady May 2012 #3
JNelson6563 May 2012 #4
erpowers May 2012 #5
xtraxritical May 2012 #11
The Magistrate May 2012 #6
Unca Jim May 2012 #7
beac May 2012 #8
zzaapp May 2012 #9
gateley May 2012 #10
JDPriestly May 2012 #12
Thrill May 2012 #13
progressoid May 2012 #14
LineNew Reply Good ! Get on BRUTAL OFFENSE and STAY THERE ! It's a great ad because:
RBInMaine May 2012 #15
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