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In reply to the discussion: Amazon to Cut E-Book Prices, Shaking Rivals (making Amazon a Monopoly) [View all]WeekendWarrior
(1,437 posts)With Amazon Select, self-publishing authors are free to give away their books for free for a certain period of time (5 days total during a 90-day period). When authors do this, THOUSANDS of their books are downloaded.
You would think this would hurt authors, but the result is exactly the opposite. If the book is good and the author has a product worth buying, his sales increase substantially. I've seen this happen again and again with author friends. The giveaways FUEL sales. So it doesn't just benefit Amazon, but the content creators as well.
I imagine it's probably the same for apps, if they're any good.
The publishers are trying to sell the bullshit that lowering prices somehow hurts the content creators and that's complete nonsense. The content creatorsthe authorsare BENEFITTING from lower prices. The only reason publishers are crowing loudly about this is because of their fear that they are becoming irrelevant to the process.
And they are. As people migrate from paper to digital, 80% of what a publisher does becomes pointless. As a result, they have no room to bitch and moan about lower ebook prices. Digital costs them virtually nothing.