Because it works. Who doesn't want to pay less in taxes? Especially with all the government suspicion created by RW media.
Democrats are split. Not fatally as some would like to foment, but there is one between the mostly younger (+ Sanders and Warren) progressives who want to push for a big leap forwards and those that think we dare not to not continue to position just to the left of wherever the Republicans go, so as not to scare more conservative D voters. No matter how far right they have to shift themselves to get there. To remain always at a place not radically or leftwardly different, especially in financial policy. A very cautious approach.
They have to go all in either way. There is also a split in belief that the American public would or would not shy away from bold new proposals. I think the public is screaming quietly for big bold ideas (for some on the right it was The Wall) And if, hopefully, Sanders or Warren wins, there has to be an honest discussion about how taxes are a better vehicle towards cheaper, more comprehensive healthcare, than private insurance bills. IMO there is also an appetite with a majority of voters, and those that would vote if there was something to vote FOR like medicare-for-all.
The GOP use the "we will cut taxes....Democrats will raise them" every damn election. And the establishment Dems immediatly go into full defensive mode but they can never compete with how much Republicans will cut taxes (and then cut social services to pay for them). So why not embrace the concept? Be honest. But also be honest about how it will save money for taxpayers overall. And what they get for it. And also how many other things are "socialist" like how they fund the military. Put it into terms people understand, like it is pooling money together to get the best deals. Like they do to buy, say, tanks for the army.
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