While liberals reject fake news because they won't take the bait.

Those segments are later in the article.

No kidding. And that's it in a nutshell. Extremely difficult to combat because it revolves around basic intelligence and instincts, but if you correctly argue it that way you lose points.

I don't mind the "Pro-Truth Pledge," which is apparently the goal of the study although buried at the end of the piece. That slogan is strong and memorable enough to stick but it needs to be pushed everywhere, and soon.