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How to Deprogram Truth-Denying Trump Voters [View all]
A short, and most interesting (and hopefully helpful) article:
How did Donald Trump win, when he used so many misleading statements and outright deceptions? Couldn’t people see through them? As an expert in brain science, I want to share why his followers fell for his lies and what can be done to address this situation in the future.
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... The Trump campaign did so through the illusory truth effect, a thinking error in our minds that happens when false statements are repeated many times and we begin to see them as true. In other words, just because something is stated several times, we perceive it as more accurate.
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Why should the human brain be structured so that mere repetition, without any more evidence, causes us to believe a claim more strongly? The more often we are exposed to a statement, the more comfortable it seems. The fundamental error most people make is mistaking statements that make them feel comfortable for true statements.
Our brains cause us to believe something is true because we feel it is true, regardless of the evidence—a phenomenon known as emotional reasoning. This strange phenomenon can be easily explained by understanding some basic biology behind how our brain works.
https://www.alternet.org/books/ancient-brain-science-fake-news-trump-lies?amp
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