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Response to GulfCoast66 (Reply #6)

Sat Apr 22, 2017, 07:38 AM

7. but is it a legal decision or a business decision?

is the university obligated to go with the highest bidder even if the highest bidder is bad for the university 'brand'?

as i pointed out there isn't always a bidding process but in the best case scenario the university would go with a licensing co that operated in the unis best interest. it may be that's dollars, but at what point does honoring a mission statement come into it?

ideally there'd be a licensing co that offered more licensing revenue while not requiring the uni to crap on its mission statement and hasten the demise of its students and the planet.

but that's irrelevant. the community complains, says the university is crapping on its students and faculty and athletes and community, advertisers look elsewhere, and the station changes to more responsible programming to keep broadcasting the games.

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