General Discussion
In reply to the discussion: Study says those who call out grammatical errors are in fact scientifically 'jerks' [View all]Human101948
(3,457 posts)The report analyzed 20,000,000 sentences pulled from 150,000 web pages for 340 global companies, and found only 31 percent of the brands exceeded an impact score of 72 or higher with the remaining 69 percent of companies earning below Acrolinxs target score.
To assess a companys grammar usage, we examined its content against best practices for standard grammar conventions then calculated how many errors it contained on average per 1,000 words, says Acrolinx.
To drive home the importance of quality content, Acrolinx referenced a 2013 UK poll conducted by Global Lingo that reported 74 percent of survey participants said they noticed the quality of spelling and grammar on company websites, with 59 percent claiming they would not use a company whose site included poor grammar.
http://marketingland.com/is-poor-grammar-killing-your-content-marketing-study-says-69-of-brands-fail-to-make-the-grade-123573