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Human101948

(3,457 posts)
13. Study shows that bad grammar hurts businesses...
Sat Apr 2, 2016, 07:54 AM
Apr 2016

The report analyzed 20,000,000 sentences pulled from 150,000 web pages for 340 global companies, and found only 31 percent of the brands exceeded an “impact score” of 72 or higher – with the remaining 69 percent of companies earning below Acrolinx’s target score.

“To assess a company’s grammar usage, we examined its content against best practices for standard grammar conventions then calculated how many errors it contained on average per 1,000 words,” says Acrolinx.

To drive home the importance of quality content, Acrolinx referenced a 2013 UK poll conducted by Global Lingo that reported 74 percent of survey participants said they noticed the quality of spelling and grammar on company websites, with 59 percent claiming they would not use a company whose site included poor grammar.

http://marketingland.com/is-poor-grammar-killing-your-content-marketing-study-says-69-of-brands-fail-to-make-the-grade-123573

Did they define 'huge jerks?' elleng Apr 2016 #1
Not just that, but the person who proofread Hitler's speeches was literally a "Grammar Nazi." nt MrScorpio Apr 2016 #2
lol good one beergood Apr 2016 #37
So wanting others to use correct grammar SheilaT Apr 2016 #3
Stupid jerks. nt Cartoonist Apr 2016 #4
What you consider "correct grammar" is actually called prescriptive grammar. Deadshot Apr 2016 #40
Yeah, well ... Straw Man Apr 2016 #52
I find most grammar Nazis are assholes. Arrogant. Nt Logical Apr 2016 #53
Everyone who would really like others to use SheilaT Apr 2016 #56
"Jerk" is not a scientific term. This is thinly disguised bullshit. bemildred Apr 2016 #5
"Jerk" is a scientific term. JustABozoOnThisBus Apr 2016 #24
Jerk, as used in the OP, is slang. nt bemildred Apr 2016 #26
True jerks like telling you your grammar stinks mainer Apr 2016 #6
The observation is not about "grammar" per se skepticscott Apr 2016 #21
It's OK to observe and privately draw conclusions. People do it all the time. mainer Apr 2016 #25
True jerks like telling you your gramma stinks LastLiberal in PalmSprings Apr 2016 #28
I think you missed a couple commas in the subject header of the OP. nt Lucky Luciano Apr 2016 #7
Lack of social inclination is not being a jerk Android3.14 Apr 2016 #8
shouldn't there be a period after 'jerks' ? tomm2thumbs Apr 2016 #9
Interesting. The test subjects actually didn't "call out" the grammatical errors. Mister Ed Apr 2016 #10
Survey shows that those with bad grammar are losers... Human101948 Apr 2016 #11
I will say that people who like to correct others are definitely jerks mainer Apr 2016 #12
Study shows that bad grammar hurts businesses... Human101948 Apr 2016 #13
Um, "those were surveyed"...should be "those who were surveyed" joeybee12 Apr 2016 #14
Bad grammar can ruin your career... Human101948 Apr 2016 #17
I'm actually amazed at work the poor grammar joeybee12 Apr 2016 #34
several posters have put me hopemountain Apr 2016 #15
Their loss. If I had ignored those who write only in lower case... Mister Ed Apr 2016 #20
thank you... hopemountain Apr 2016 #23
I also tend to lowercase more annabanana Apr 2016 #35
Ha! April Fuels joke. postulater Apr 2016 #16
Whether intended as a joke or not... Human101948 Apr 2016 #18
in defense AgerolanAmerican Apr 2016 #30
I quit trying to address the grammar issues. postulater Apr 2016 #48
"then" drives me fucking nuts. I don't call it out but I am scientifically a jerk, in real life! WhaTHellsgoingonhere Apr 2016 #19
They can also be very funny iandhr Apr 2016 #22
Lol treestar Apr 2016 #43
I think it's sorta nice rock Apr 2016 #27
I agree! PersonNumber503602 Apr 2016 #39
Well put! rock Apr 2016 #41
A or b are arrogant as hell. And condescending. Wow. Nt Logical Apr 2016 #55
hehehe PersonNumber503602 Apr 2016 #57
It's pretentious and rather annoying. Deadshot Apr 2016 #42
Nope rock Apr 2016 #47
i don't think I would enjoy your company. Nt Logical Apr 2016 #54
That looks like very serious science... Not rjsquirrel Apr 2016 #29
The title of this thread contains one grammatical error. Albertoo Apr 2016 #31
What does that make people who don't use this? MattSh Apr 2016 #32
I thought Rubio was a jerk when he corrected trump's texting grammar Flyingbird5066 Apr 2016 #33
There are differences between typos and simply not knowing how to spell PersonNumber503602 Apr 2016 #36
If this wasn't a double blind study ornotna Apr 2016 #38
There's a lot of hurt over this article. Deadshot Apr 2016 #44
I like when a study matches up with my life experiences :) Johonny Apr 2016 #45
I don't care if it makes me a jerk or not - noamnety Apr 2016 #46
I wish I could remember the rules awoke_in_2003 Apr 2016 #49
"American English carnival slang, of -uncertain origin.-" kentauros Apr 2016 #50
Lol sew perfect 2pooped2pop Apr 2016 #51
Am I a jerk if I..... Darb Apr 2016 #58
I fel the same wae abowt speling Orrex Apr 2016 #59
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