The sole founder and CEO of Sweet Peach Probiotics is a 20-year-old woman named Audrey Hutchinson. A former college student at Bard, where she studied on a full-ride Distinguished Scientist Scholarship, she describes herself as an "ultrafeminist" who dropped out to pursue her vision of helping women manage their reproductive health without the need for doctors or clinics. "I don't think women should have vaginas that smell like peaches or anything like that," she says.

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For the record, that's not how Sweet Peach will work. According to Hutchinson, a user will take a sample of her vaginal microbiome and send it in for analysis. After determining the makeup of her microbiome -- in effect, taking a census of the microorganisms that reside in her vagina -- the company will supply a personalized regimen of probiotic supplements designed to promote optimal health. By making sure desirable microbes flourish in their proper balance, the supplements will help ensure that bad ones, like the ones that cause yeast infections, can't get a toehold.

The name alludes not to any quality of the product but to the way peaches have been used as a symbol of the vagina in literature for hundreds of years.

"I'm obviously sort of appalled that it's been misconstrued like this because it was never the point of my company," she says. "I don't want to apologize for [Austen], but at the same time I want to apologize to every woman in the world who's heard about this and wants my head on a stake."