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Response to Tesha (Original post)

Thu Feb 16, 2012, 10:25 AM

14. Way, way? Is that some professional lingo? Is 'way, way' twice 'way' or 10x 'way'?

 

Apple's image issue is not going to go away simply comparing their methods to others. Apple's entire marketing attitude for all time is 'Apple is Unique and comparisons impossible.' They always claim to stand so apart from the rest that there is no need for them to market specifics, nor product features, they simply say 'We are the cool, righteous brand and the competition is old fashioned and self interested.' Their marketing says 'we are self aware, and so are our customers, and the competition is unaware of their flaws, and muddle around doing wrong without knowing it, poor old nerdy guy. Apple is the shiny Justin Long, innocent, moon faced and utterly without self interest.' Apple says it is your friend, and the others are just a business out to profit.
Much of the extra heat Apple gets was self generated with their marketing. When you sell things on the basis of 'we are just so superior we need not enumerate the ways' you are telling customers that your standards are much higher than others, that you are the new, you are the next, the other guys are the old, they past.
The image one uses to sell one's products does not come without a cost. So Nerd Guy and Justin Long should do an ad in which Long says 'Conditions way, way above average of the norm. With us, fewer suicides with each phone'.
Instead, they will just do another one with a song clip and a cool kid rolling his eyes at anyone who looks at the competition. Suicides? 'Poor PC, why are you so sad?'
They asked for the highest standards to apply to them. They actually claimed they create the standards. Way, way higher standards. Way, way cooler. Way, way dude.
What Corporation addresses such issues with lingo like 'way, way'? One that is still telling you they are hip and cool, so chill on the suicide thing, we get way, way fewer than the nerdy computer. Way, way less.

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Tesha Feb 2012 OP
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LineReply Way, way? Is that some professional lingo? Is 'way, way' twice 'way' or 10x 'way'?
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