Board Philosophy: Just how much flooding constitutes flooding?

[JackRiddler]

19. Some social psychology studies find...

That people are influenced into repeating an opinion they hear often.

However, the number of times they hear it is more important than the number of people actually saying it. A vocal minority can work almost as well as a majority in influencing the opinions of a large segment of the population.

This is why constant repetition of the exact same pre-chewed talking points, no matter how stupid, has become a central aspect of modern, "scientific" public relations. This form of saturation brainwashing is considered to work well enough that companies invest billions to do it on TV every year. (Would you like to save 15% on your car insurance?)

The right wing understands this extremely well. As do sophists in general, whether they are opportunists or just committed team players.