"Nemo"? OK, I missed the bulletin - so why does a forken snowstorm have a name?

[The Straight Story]

2. twc changed their policy last year and have a list of names they use now (link)

http://www.weather.com/news/weather-winter/why-we-name-winter-storms-20121001

During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.
Naming Winter Storms

Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:

Naming a storm raises awareness.
Attaching a name makes it much easier to follow a weather system’s progress.
A storm with a name takes on a personality all its own, which adds to awareness.
In today’s social media world, a name makes it much easier to reference in communication.
A named storm is easier to remember and refer to in the future.

(MORE: Check Out the New Storm Names for the 2012-2013 Season)