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Do not cause people to visualize a level of success Trump has not yet achieved, and probably won't. [View all]
That's the urgent advice from Antonia Scatton in a recent edition of her Reframing America newsletter. She is an expert in political messaging and framing. She studied cognitive linguistics with messaging guru and best-selling author, George Lakoff.
https://open.substack.com/pub/reframingamerica/p/restoring-sanity
Restoring Sanity
We will prevail. We need to talk like it.
ANTONIA SCATTON
snip…
Trump claims success he does not have, and when he fails, he just changes the subject. Trump is not a “fascist” or a “dictator,” as much as he might like to be. Power is decentralized in the United States. We have leaders in state governments who do not answer to the White House. The presidency has very limited powers, even with a compliant Congress.
TRUMP IS ALREADY BEING STOPPED. Many of Trump’s executive orders have already been overturned by court order. Even Musk has met with roadblocks. A federal judge just limited DOGE’s access to Treasury Dept. financial systems.
snip…
Do cause people to visualize us standing up to them and winning.
Stop saying that “nobody is doing anything.” Stop feeding their narrative about “Democrats in disarray.” People did see this coming, and they did prepare, and that is why we’re getting court orders in days instead of months.
Our message should be this: “Patriotic Americans will stand up to Trump and Musk in defense of our laws and our Constitution. Many of us already have, and have won.”
We will prevail. We need to talk like it.
ANTONIA SCATTON
snip…
Trump claims success he does not have, and when he fails, he just changes the subject. Trump is not a “fascist” or a “dictator,” as much as he might like to be. Power is decentralized in the United States. We have leaders in state governments who do not answer to the White House. The presidency has very limited powers, even with a compliant Congress.
TRUMP IS ALREADY BEING STOPPED. Many of Trump’s executive orders have already been overturned by court order. Even Musk has met with roadblocks. A federal judge just limited DOGE’s access to Treasury Dept. financial systems.
snip…
Do cause people to visualize us standing up to them and winning.
Stop saying that “nobody is doing anything.” Stop feeding their narrative about “Democrats in disarray.” People did see this coming, and they did prepare, and that is why we’re getting court orders in days instead of months.
Our message should be this: “Patriotic Americans will stand up to Trump and Musk in defense of our laws and our Constitution. Many of us already have, and have won.”
The newsletter has many gems, and I regularly use her language (yeah, straight up plagiarizing) in making an argument because hers is so good. I subscribe to Reframing America and recommend it for those of us working to change hearts and minds, and who see a huge gap in our party's messaging.
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