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Nevilledog

(52,062 posts)
Fri May 17, 2024, 03:14 PM May 17

Trump's testing out a new campaign strategy: horror politics [View all]

https://www.salon.com/2024/05/17/testing-out-a-new-campaign-strategy-horror/

No paywall link
https://web.archive.org/web/20240517102718/https://www.salon.com/2024/05/17/testing-out-a-new-campaign-strategy-horror/

Donald Trump and his propagandists are masters of the politics of pain and horror. They intimately know the MAGA people and their pain points, anxieties, wants, and insecurities. In that way, Trump and his agents are like a real-life version of horror movie monsters.

Contrary to what too many centrists and liberal progressives and orthodox leftist types fail to understand, politics and political decision-making are fundamentally about emotions. Rationality and purely material concerns are often secondary. Trump and his agents understand this dynamic as they use powerful emotional appeals to great effect to advance their reactionary and fascist movement to end multiracial pluralistic democracy.

In my chronicling of Donald Trump’s fundraising emails and his larger media and communications strategy, I recently highlighted a series of emails from the aspiring dictator that used ghoulish and horrific language. In that essay, I observed that Trump and his propagandists had hit a new low. That new low has quickly gone even lower. In a series of fundraising emails sent last week, Trump wallowed further in the politics of pain, paranoia, and horror.

In a fundraising email about his hush-money trial in New York that was sent out last Wednesday, Trump announced: “THAT FILTHY JUDGE WANTS ME RIPPED TO SHREDS!”

*snip*

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