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NullTuples

(6,017 posts)
Sun Feb 12, 2023, 03:29 AM Feb 2023

Twitter / Elon vignette from a few days back... [View all]

For weeks now, Elon Musk has been preoccupied with worries about how many people are seeing his tweets. Last week, the Twitter CEO took his Twitter account private for a day to test whether that might boost the size of his audience. The move came after several prominent right-wing accounts that Musk interacts with complained that recent changes to Twitter had reduced their reach. On Tuesday, Musk gathered a group of engineers and advisors into a room at Twitter’s headquarters looking for answers. Why are his engagement numbers tanking?

One of the company’s two remaining principal engineers offered a possible explanation for Musk’s declining reach: just under a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.

Employees showed Musk internal data regarding engagement with his account, along with a Google Trends chart. Last April, they told him, Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine. Engineers had previously investigated whether Musk’s reach had somehow been artificially restricted, but found no evidence that the algorithm was biased against him. Musk did not take the news well.

“You’re fired, you’re fired,” Musk told the engineer.

https://www.platformer.news/p/elon-musk-fires-a-top-twitter-engineer (Feb 6, 2023)


I have three thoughts:
- Elon is finally finding out...maybe?
- Twitter is now running on one (1) principal engineer.
- My gods, what a fragile ego
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