General Discussion
In reply to the discussion: Fox News is more fragile than you think. [View all]onenote
(44,241 posts)As much as I'd like to see Fox News obliterated, a campaign to reduce advertising on FoxNews.com -- which is all the campaign described in the OP is seeking to do -- isn't much of a threat to Fox or Fox News. I have no problem with folks going after advertising on FoxNews.com, but no one should expect it to have much of an impact on Fox or the Fox News channel.
For the year ending June 30, 2021, FOX Corporation reported total revenues of 12.9 billion dollars. The single biggest generator of revenue was advertising on its broadcast stations and network (nearly 4.1 billion). Second biggest was affiliated fees on its cable networks (around 4 billion). Third biggest was affiliate fees from the broadcast stations (2.4 billion). Advertising on its cable networks was only 1.34 billion, and that's for all of its cable networks, including not just Fox News, but its sports networks, Fox Business Channel, etc. etc. Its also not clear that ad revenue from foxnews. com is even included in that total.
In all likelihood, the revenue from online ad sales probably is a pimple on Fox's swollen butt. It might even be a loss leader. So, as stated, going after fox's online ad sales is a noble cause, Fox isn't so "fragile' that it will cause them any real pain.