She started the whole idea of this old fashioned community where wives submitted to their husbands, then your right the men took over from there. But the original idea I believe was hers.

In Season 1 Episode 6, "A Woman's Place," fans finally learned about Serena Joy's past as a religious author and speaker. Before the takeover, Serena Joy published a book called A Woman's Place that described a way of life known as "domestic feminism." According to domestic feminism, women should submit to their "biological destiny" as mothers and child-bearers rather than pursue high-powered jobs or fulfilling carers. At the time, a historically low birth rate was devastating the U.S. population, so Serena's words served as both a solution — her book focused on "fertility as a national resource, reproduction as a moral imperative" — and as a rallying call for religious Americans.