started to cater to people who had previously been apolitical, particularly Christian fundamentalists and the poorly educated. They started selling family values and superficial Christian ideals, while making promises that they never intended to keep. It was all to get more votes, but in the process, they seriously altered the nature of the republican party.

Like Frankenstein, they eventually created a monster they couldn't control anymore, which we saw with the creation of the Tea Party and later The Freedom Caucus. This is the price of a "Win at any cost" strategy.

In another universe, these people would have no interest in politics whatsoever. I've known such people and they didn't care about politics or world events, until politicians started to speak directly to them (The Silent Majority) and later right-wing radio and TV amplified the message. Now social media is doing the same thing.

So I think it IS way too late for the GOP to pull back. This didn't happen overnight and it could really be the end of the republican party. When people say, "This isn't your father's republican party", it is true. My father was a republican and he would be appalled at what his party has become.