As a gen-x PoC who grew up with many culturally liberal whites (ie, they are pro-choice and not religious) who now vote GOP - we can get these people back into the Dem column with the correct messaging.

Some white voters have the perception that Dems are for 'all of these other people' but have nothing specific for them. Like it or not people are snowflakes and like to feel catered to. We need to have an agenda specifically for (and use the term) 'white working class', and offer liberal solutions for alot of the problems (drugs, mental health, jobs, trade/outsourcing, education, healthcare, climate) that face many white communities.

Immigration is an issue that Trump killed us on with many groups, including some blacks, latinos, women, etc. We need to make it clear we support DACA but also believe in strong borders... basically take a centrist postion on immigration. Most voters don't want too much immigration, legal or illegal, as it puts too much pressure on the labor market, services, etc.

Guns often kill us with rural whites (and even some rural/southern latinos). We have to stress that we support gun control while respecting the rights of responsible gun owners. It's about getting guns out of the hands of dangerous people, which is good for everyone.