The GOP scoops them up because they play to white identity and make the Dems out to be only for PoC, women etc and not for them.

We need to speak directly to them - not in a race neutral sense - but specifically about issues (jobs, healthcare, drug addiction, mental health, etc) affecting whites and be clear about it being a 'white working class agenda'. Same goes for young voters, speak directly to their issues and be clear it's 'for them'. IOW, we need to add identities to our list of groups we fight for.

As a gen-x aged PoC, I can tell you that many gen-x (middle aged) and younger whites are not really conservative, and can be reached by speaking directly to them. They complain about identity politics but really only because they don't feel included or that a message is tailored 'for them only' the way we message to blacks/latinos/women/gays etc.