One that ought to give a hard jolt to at least some of the Republicans and Independents who’ve reflexively voted Republican over the years.

Yeah, yeah, I’ve heard progressives stand up and growl when they see or hear video of Ronald Wilson What’s-his-name (You know, the guy who narrated Death Valley Days) appears on the screen. This is all well and good, it shows your progressive principles and all, BUT

For gosh sakes, people, that ad isn’t written to target us. That ad is written for right-wingers who are still capable of partially overcoming cognitive dissonance and who still try to practice at least some compassion.

That ad probably won’t click with the majority of Trumpies. OTOH, it can very well peel away enough Republican voters for decency to win in November.