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Response to applegrove (Original post)

Fri Nov 29, 2019, 08:41 PM

22. $2 Billion Worth of Free Media for Donald Trump

Of all the ways Donald Trump has shocked the political system, one of the most significant is how he wins primary after primary with one of the smallest campaign budgets.

He still doesn’t have a super PAC. He skimped on ground organization and field offices. Most important, he spent less on television advertising — typically the single biggest expenditure for a campaign — than any other major candidate, according to an analysis by SMG Delta, a firm that tracks television advertising.

But Mr. Trump is hardly absent from the airwaves. Like all candidates, he benefits from what is known as earned media: news and commentary about his campaign on television, in newspapers and magazines, and on social media. Earned media typically dwarfs paid media in a campaign. The big difference between Mr. Trump and other candidates is that he is far better than any other candidate — maybe than any candidate ever — at earning media.

No one knows this better than mediaQuant, a firm that tracks media coverage of each candidate and computes a dollar value based on advertising rates. The mentions are weighted by the reach of the media source, meaning how many people were likely to see it. The calculation also includes traditional media of all types, print, broadcast or otherwise, as well as online-only sources like Facebook, Twitter or Reddit.


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Arrow 24 replies Author Time Post
applegrove Nov 2019 OP
Kurt V. Nov 2019 #1
triron Nov 2019 #2
Wellstone ruled Nov 2019 #3
FiveGoodMen Nov 2019 #6
triron Nov 2019 #12
Hermit-The-Prog Nov 2019 #23
DURHAM D Nov 2019 #4
NCLefty Nov 2019 #5
rainin Nov 2019 #7
machoneman Nov 2019 #8
groundloop Nov 2019 #18
Farmer-Rick Nov 2019 #9
Botany Nov 2019 #10
orleans Nov 2019 #17
hibbing Nov 2019 #11
Botany Nov 2019 #13
SMC22307 Nov 2019 #20
uponit7771 Nov 2019 #24
Xolodno Nov 2019 #14
Karadeniz Nov 2019 #15
KY_EnviroGuy Nov 2019 #16
Kablooie Nov 2019 #19
GETPLANING Nov 2019 #21
LineNew Reply $2 Billion Worth of Free Media for Donald Trump
spanone Nov 2019 #22
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