This is what Ann Romney and Mitt Romney never did. [View all]
If the speech is effective beyond the power of well delivered rhetoric, it will be because the first lady took this description of Obamas core self and linked it to policy. This is what Ann Romney and Mitt Romney never did. The message of the GOP convention was Trust Mitt. That was Michelle Obamas message too: Her husband could be trusted because he came from a background and has lived a middle class life. But then she started connecting the biography to the policy. This was always Bill Clintons great gift. If this connection is successfully made, then that's what will make this pitch more politically than just a pretty speech by a loving wife who thinks her husband deserves an A for effort.
http://www.slate.com/articles/news_and_politics/the_breakfast_table/features/2012/_2012_democratic_national_convention/michelle_obama_s_speech_tied_barack_obama_s_personal_story_to_the_way_he_governs_as_president_.html