Not very likable: here is how bias is affecting women leaders.

[Squinch]

9. Really?

As a woman, I know that is simply not true. The world is rife with people who, consciously or unconsciously, apply a completely different set of expectations and requirements for acceptability to women than they apply to men.

Most people, at least those with some experience of life, understand that stereotyping is rampant and is often unconscious. And if they do not understand it from their experience, as pwnmom said, there are reams of research that confirm it that they can use to educate themselves.