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In the discussion thread: What about the Kaepernick Nike ad? [View all]

Response to ellenrr (Original post)

Wed Sep 5, 2018, 06:59 AM

2. As always when it comes to sports and social justice,

Dave Zirnin has the last word(s):
"All of that being said, this is a case more complicated than just calling out Nike for commodifying dissent. Kaepernick has spent the last two years being showered with hatred and death threats, vilified on social media and from the presidential bully pulpit. In the last year, he has given away over a million dollars of his own money. He has been unable to earn a living during the prime years of his career. It is a great thing that he is actually going to earn an income and receive funding for his activist works.

It is satisfying that after two years in the political wilderness, he is getting an outpouring of support from those defending an ad with a message that reinforces the power of political sacrifice. Nike is the official sponsor of the NFL, so this ad campaign is a thumb in the eye of every owner who has colluded against him. Imagine the first time this ad plays during the commercial of an NFL game. Jerry Jonesís head might explode clean off his body. So good for Colin Kaepernick.

But global, multibillion-dollar corporations that run an archipelago of sweatshops donít underwrite rebellions. They co-opt and quash them. If anyone can navigate this snakepit, it is Colin Kaepernick, but it wonít be easy. The revolution will not be branded. We should be honest about that. The message of standing up to police violence and racial inequity shouldnít end up in a swoosh-laded graveyard. Thatís the risk that comes with this sponsorship. But if anyone has earned the right to take that risk, itís Colin Kaepernick.


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Arrow 5 replies Author Time Post
ellenrr Sep 2018 OP
JustAnotherGen Sep 2018 #1
LineNew Reply As always when it comes to sports and social justice,
ellenrr Sep 2018 #2
hlthe2b Sep 2018 #4
jberryhill Sep 2018 #3
Tipperary Sep 2018 #5
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