General Discussion

Bolo Boffin

(23,796 posts)

16. Is already being hurt.

Thu Aug 2, 2012, 03:43 PM

Aug 2012

http://www.brandindex.com/article/chick-fil-takes-hit-fast-food-eaters

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

YouGov BrandIndex respondents in the South took Chick-Fil-A from an Index score of 80 on July 16th to its current 44. Chick-Fil-A's biggest drop took place in the Northeast, where it went from 76 to 35, a difference of 41 points.

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In The End, Chik-Fil-A WILL Be Hurt By Their Anti-Gay Posture [View all] stopbush Aug 2012 OP

+1 hedgehog Aug 2012 #1

Are you saying that you think THEY think it's bigotry? FBaggins Aug 2012 #2

I believe you are right. The last thing I would want is.... Bonhomme Richard Aug 2012 #3

Yeah they lost at least 4 customers that I know of personally jimlup Aug 2012 #4

I disagree. Odin2005 Aug 2012 #5

I agree Odious justice Aug 2012 #13

People with negative ideas and no convictions are defeated by those with passion KurtNYC Aug 2012 #20

40 years from now they are going to look as stupid as these people LynneSin Aug 2012 #6

When was the last time you went to a Woolworth's? TeamPooka Aug 2012 #19

Anyone recall the old "Sambo's" restaurant chain? If you can't, then my point is made. bullwinkle428 Aug 2012 #7

+1 uponit7771 Aug 2012 #12

I disagree, it will be where bigots eat daily, proudly NightWatcher Aug 2012 #8

I actually think the gay community ought to eat at Bonhomme Richard Aug 2012 #9

Unfortunately, they'd be enriching the coffers of that prick CEO who would bullwinkle428 Aug 2012 #10

You are probably right. n/t Bonhomme Richard Aug 2012 #15

well, they sure do seem to be making a ton of money out of it quinnox Aug 2012 #11

The exposure just creates a niche market for nutjobs that like chicken. Odious justice Aug 2012 #14

Is already being hurt. Bolo Boffin Aug 2012 #16

Post removed Post removed Aug 2012 #17

Gay rights matter a lot in DU lunatica Aug 2012 #22

Welcome to DU! Fumesucker Aug 2012 #23

because everyone's not a hatemonger spanone Aug 2012 #18

Public momentum is unstoppable now. randome Aug 2012 #21