Cults provide clarity. People join cults because they believe they’re being offered solid, absolute answers for questions such as good vs. evil, religion, the meaning of life, politics, etc. Many cult leaders promote messages that are simple and seem to make sense, the exact opposite of what we’re often provided with in typical, everyday life. Cult leaders make promises that are totally unattainable, but not offered by any other group in society.

Germans loved Hitler, its something of a myth that he had to convince anyone to commit genocide, because the German people were willing participants.