Lincoln Mondy’s asthma is probably the only reason why he’s never smoked a cigarette.
Doctors warned his parents about the dangerous effects their smoking habit could have on their son, but it was almost impossible to stop because in Farmersville, Texas, “tobacco is everything,” according to Mondy. At the age of 14, Mondy took matters into his own hands when he made a PowerPoint presentation for his mom, whom he lived with, which warned her about tobacco’s adverse effects. With the support of Mondy and other family members, his mother eventually quit smoking by the time he was 15. But getting his father to quit was a different beast to tackle.
“My black family all smoked menthol,” Mondy, who is biracial, told The Huffington Post about a pattern he noticed on his paternal family’s side. “Like why do they smoke menthol but my white side dips and smokes cigarettes that aren’t menthol?”
Menthol is a flavoring additive that makes it easier to inhale smoke which makes it more addictive than non-menthol cigarettes, according to the Center for Disease Control. More than 70 percent of black smokers prefer menthol, as shown in the infographics (above and below) by the African American Tobacco Control Leadership Council. After learning that black people are more likely to die from smoking-related diseases than whites, Mondy realized his father’s affinity for menthol wasn’t a coincidence.
The now 22-year-old senior at George Washington University, started to research the campaigns big tobacco companies used to target black communities for his film project,“Black Lives/Black Lungs.” The film was published in March in conjunction with Truth Initiative, and he found some very disturbing facts.
http://www.huffingtonpost.com/entry/how-tobacco-companies-led-a-devastating-50-year-infiltration-into-black-communities_us_5702944de4b083f5c60830b6
