Michael R. Bloomberg’s gun control organization will focus its political advertising spending this fall on eight states where it aims to help Democrats flip three Senate seats, wrest control of state legislatures and lift former Vice President Joseph R. Biden Jr. to victory in Florida.

The group, Everytown for Gun Safety, is making an initial $15 million investment in digital advertising in the states, an opening outlay of the $60 million it has pledged to spend during the 2020 campaign.

It includes $5 million earmarked for Florida, the lone state where Everytown plans on advertising in the presidential contest; $3.5 million in Texas, where the group is targeting six House races; and $1 million to $1.5 million in Arizona, Iowa and North Carolina — three states where it will advertise in Senate races — as well as in Minnesota and Pennsylvania.

The group also plans an initial $500,000 investment in Georgia, where, in addition to the state legislative contests, the group will advertise on behalf of Representative Lucy McBath, a suburban Atlanta Democrat who used to work as an Everytown spokeswoman.

Just five days after the shootings, 100,000 people demonstrated in Washington, D.C., against the war and the killing of unarmed student protesters. Ray Price, Nixon's chief speechwriter from 1969 to 1974, recalled the Washington demonstrations saying, "The city was an armed camp. The mobs were smashing windows, slashing tires, dragging parked cars into intersections, even throwing bedsprings off overpasses into the traffic down below. This was the quote, student protest. That's not student protest, that's civil war."[10] Not only was the President taken to Camp David for two days for his own protection, but Charles Colson (Counsel to President Nixon from 1969 to 1973) stated that the military was called up to protect the Nixon Administration from the angry students; he recalled that: "The 82nd Airborne was in the basement of the executive office building, so I went down just to talk to some of the guys and walk among them, and they're lying on the floor leaning on their packs and their helmets and their cartridge belts and their rifles cocked and you're thinking, 'This can't be the United States of America. This is not the greatest free democracy in the world. This is a nation at war with itself.'"[10]

President Nixon and his administration's public reaction to the shootings was perceived by many in the anti-war movement as callous. Then National Security Advisor Henry Kissinger said the President was "pretending indifference". Stanley Karnow noted in his Vietnam: A History that: "The [Nixon] administration initially reacted to this event with wanton insensitivity. Nixon's press secretary, Ron Ziegler, whose statements were carefully programmed, referred to the deaths as a reminder that 'when dissent turns to violence, it invites tragedy.'" Three days before the shootings, Nixon had talked of "bums" who were antiwar protestors on United States campuses,[49] to which the father of Allison Krause stated on national TV: "My child was not a bum."[50]

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