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Hillary’s problems with young voters aren’t just her age and association with a past presidency that occurred when many of these voters were still in diapers.
Hillary’s messaging tends to be out-of-tune with the aspirations of young voters. Take this Clinton campaign email attempting to raise money in anticipation of the general election. After some obligatory insults against her opponent, the campaign reassures their supporters:
"..But we’re going to challenge Donald Trump and his campaign. He’s not going to build a grassroots organizing program to reach voters at their doors — but that’s exactly how this campaign is spending its time. He doesn’t think that data is important (which is literally a thing he says in interviews). We, uhm, disagree — and ground every decision that we make in the best science we can find. And most importantly, we’re going to rebut every ugly, divisive argument he makes every time he opens his dumb mouth..."
In other words, Hillary’s own campaign is arguing that it’s not her message, political vision or experience that’s going to defeat Donald Trump. Her political machine can do The Donald in.
Clinton is advertising to her donors that their money will be used for more polling, paid door knocking and high priced politicos to craft the most rigorously message-tested talking points... all those elements of politics that voters - particularly young voters - abhor. Clinton might assume that Millennials, the most tech-savvy generation, will embrace anything related to “data.” Yet Millennials’ love of technology stems from how it empowers them, as individuals, not that it can reduce them to mere data points and create opportunities for manipulation. Almost as off-putting as when Hillary showcases herself as a hardened political tactician is when she attempts to refashion herself as an outsider dedicated to taking on the establishment. Here’s another revealing campaign email:
"..I want to make sure you saw the news about Sheldon Adelson. This guy is an infamous conservative casino magnate, and this week, he pledged to raise ungodly amounts of money for Donald Trump — maybe more than $100 million, according to The New York Times.
$100 million! And right now, we’re assuming that a big chunk of that money is going STRAIGHT to funding vicious ads against Hillary in places like Ohio and Florida.
While Trump takes mammoth checks from billionaires who’d get mammoth tax cuts if he became president, we’re building our campaign a different way: ...we need everyone to step up to take on Trump and his army of billionaires. Can you help right now (and claim your free Team Hillary sticker!)?.."
Even the most low-information voter knows that Mrs. Clinton is hardly shocked by money in politics. In fact, the former First Lady is renowned for raking in hundred-thousand-dollar checks from big banks and foreign governments. Bernie Sanders knew this and consistently highlighted Mrs. Clinton’s cozy corporatism, understanding that young, idealistic voters crave a different kind of politics, which prioritizes regular people’s interests over the politically-connected.
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http://www.huffingtonpost.com/heather-higgins/hillary-is-a-hard-sell-to_b_10463656.html