PINK RIBBONS: Who really profits from pink ribbon campaigns?

Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. "What's going on?" asks Barbara Brenner in Pink Ribbons, Inc. a new film coming in 2012.

This feature documentary visits some of the massive fundraising runs and questions where the money goes and asks 'who really profits from pink ribbon campaigns?'. We meet women with metastatic breast cancer from the IV League support group of Austen, Texas who openly tell us their stories.