With its new flavor, Save Our Swirled, Ben & Jerrys is urging fans to dig their spoons into climate change activism.
The flavor is a mix of raspberry ice cream, marshmallow and raspberry swirls, and dark and white fudge ice cream cones. But Save Our Swirled is also a flavor with a message: when you dig out a spoonful, the website says, you cant help but notice that those cones appear to be melting. Abbreviated on pint lids as SOS, Save Our Swirleds message is simple: If its melted, its ruined, whether its our ice cream or our world. The flavor launched earlier this week in the U.S., and will debut in European markets in the summer and move into Asian and Australian markets later in the year.
The place where we interact with our consumers most is in the freezercase, Chris Miller, Ben & Jerrys Social Mission Activism Manager, told ThinkProgress. While the flavor is a central element, it is part of a larger, global campaign against climate change, Miller said.
That campaign is centered around the 2015 United Nations climate summit, to be held at the end of this year in Paris, France. Some of the countries where Ben & Jerrys is most popular such as the United Kingdom, Germany, France, Australia, Canada, and others are countries that are going to be crucial in the talks. Miller said that wide fan base gives the company access to a powerful grassroots voice leading up to the 2015 talks.
Ben & Jerrys new flavor aims to inspire action towards climate justice.
CREDIT: BEN & JERRYS
We all know what its like when our friends or family members go away on long trips and leave us behind. Its a major bummer, and we all wait patiently for that day when they return home.
But you know what they sayabsence makes the heart grows fonder, and reunions are awesome. We greet our fresh-off-the plane travelers at the airport or open the front door with open arms lay a great big embrace on our road-worn companions.
And thats exactly how Jasper the cat reacts to seeing his dog friend Bow-Z after 10 days of being apart.
In a video uploaded to YouTube, the black cat just cant contain his excitement as he jumps up and throws his paws around the dog and buries his face in the canines neck. Bow-Zs tail wags and the dog allows his feline friend to hug him for a few minutes before trying to back away and get some breathing room.
ALPINE, Texas In late March, approximately 50 representatives from Energy Transfer, a Dallas-based energy company, stood smiling in a conference center in this small town, attempting to diffuse tensions with a community that has been largely resistant to a proposed pipeline planned for its backyard.
If completed as scheduled, the 143-mile Trans-Pecos pipeline would transport natural gas from West Texas all the way to the U.S.-Mexico border. On the way, it would pass through the Big Bend region of Texas, a rural area beloved for its natural beauty by tourists and residents. The energy company is hoping landowners will agree to a permanent 50-foot easement along the pipelines route so it can serve northern Mexico. It says it will pay the owners a fair market price in return. But while some welcome the promised compensation, a vocal group of ranchers and landowners have vowed to resist the pipeline and its potential use of eminent domain to take over their land especially because such laws may not even apply to a pipeline that would serve residents of another country.
In the process, theyve formed an unexpected partnership with a local environmentalist group, the Big Bend Conservation Alliance, or BBCA. While West Texas ranchers and environmentalists have rarely seen eye to eye, mostly because environmental regulations and endangered-species restrictions limit how ranchers can use their properties, they share a respect for the land. We all agree that the land needs to be regarded a little more highly, says Joel Nelson, manager of the Anchor cattle ranch, which the pipeline will traverse.
This part of Texas, home to Big Bend National Park and Big Bend Ranch State Park, is a popular tourist destination. Its kind of like the states backyard, says David Keller, a BBCA steering committee member. Thanks to its famously dark night skies, the region is also home to the McDonald Observatory, the University of Texas astronomical-research facility. One common concern is that pipeline operations would disturb the areas treasured peace and quiet. This is the last great place in the state to enjoy quiet and dark skies, says Florence Cox, whose home is near the pipeline route. I moved to Alpine to get away from all that and now they want to bring it here?
Joel Nelson, second from right, the manager of the Anchor cattle ranch, speaking to local landowners opposed to the Trans-Pecos pipeline at a meeting hosted by the Big Bend Conservation Alliance. Jessica Lutz
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is urgent, where is the sense of urgency to make these changes happen?
That's one of the questions Harvard Business School Professor of Business Administration Rosabeth Moss Kanter asks in her book published today, Move: Putting America's Infrastructure Back in the Lead.
"Given so many situations and factors that should arouse enormous concern, why is it so hard to secure public support for long-term infrastructure investments and get Congress to vote for them?" Kanter writes. "I think it's a structural issue. Silos, narrow interests, and fragmentation mute outrage. Perhaps we're stuck not only with aging infrastructure but also with obsolete ways of talking about it."
Just 3 miles from the catastrophic BP spill in the Gulf of Mexico, a Louisiana company is seeking to unlock the same oil and natural gas that turned into a deadly disaster.
Drilling has begun in the closest work yet to the Macondo well, which blew wild on April 20, 2010, killing 11 people and fouling the Gulf with as much as 172 million gallons of crude in the nations worst oil spill. Federal regulators gave their blessing last month to LLOG Exploration Offshore LLC. to drill the first new well in the same footprint where BP was digging before.
The resumption of drilling at the former BP site comes as the oil industry pushes into ever deeper and riskier reservoirs in the Gulf. It reflects renewed industry confidence even as critics say not enough has been done to ensure another disaster is avoided.
Deep-water drilling is set to resume near the site of the catastrophic BP PLC well blowout that killed 11 workers and caused the nation's largest offshore oil spill five years ago off the coast of Louisiana.
A Louisiana-based oil company, LLOG Exploration Offshore LLC, plans to drill into the Macondo reservoir, according to federal records reviewed by The Associated Press.
Harper's Magazine first reported the drilling plans late Tuesday.
LLOG's permit to drill a new well near BP's site was approved April 13 by the Bureau of Safety and Environmental Enforcement, an agency overseeing offshore oil and gas drilling operations. The company's exploration plan was approved last October following an environmental review by a sister agency, the Bureau of Ocean Energy Management.
The company, a privately owned firm based in Covington, Louisiana, will be looking to extract oil and gas deep under the Gulf of Mexico's seafloor, an undertaking that proved catastrophic for BP.
Award-winning documentary filmmaker Josh Fox, who wrote and directed the acclaimed fracking film Gasland, was arrested this afternoon while engaging in a human barricade at a natural-gas storage facility in the Finger Lakes.
People need to see whats happening at Seneca Lake, and also understand that this isnt isolated, it is happening everywhere, Fox told The Daily Beast before the protest. We need to educate people that our dependency on fossil fuels has got to change, and it has to change now.
Working through the night prior to his arrest, Fox put together a new short documentary, exclusively premiered below, on what he says are the facts behind the situation in Seneca Lake.
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