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applegrove

(118,600 posts)
Wed Feb 20, 2019, 05:34 PM Feb 2019

The Brave New World of Political Advertising

The Brave New World of Political Advertising

February 20, 2019 at 2:33 pm EST By Taegan Goddard 20 Comments

https://politicalwire.com/2019/02/20/the-brave-new-world-of-political-advertising/

"SNIP...

Los Angeles Times: “Welcome to the new frontier of campaign tech — a loosely regulated world in which simply downloading a weather app or game, connecting to Wi-Fi at a coffee shop or powering up a home router can allow a data broker to monitor your movements with ease, then compile the location information and sell it to a political candidate who can use it to surround you with messages.”

“Campaigns don’t match the names of voters with the personal information they scoop up — although that could be possible in many cases. Instead, they use the information to micro-target ads to appear on phones and other devices based on individual profiles that show where a voter goes, whether a gun range, a Whole Foods or a town hall debate over Medicare.”

....SNIP"

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
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