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A hippy song for a political ad? Only Bernie Sanders can pull that off- Alexander Zaitchik
Though born five years before the official start of the Baby Boom in 1946, Sanders, who joined the Counterculture takeover of Vermont, is the first Democratic candidate who can pull off a campaign video backed by Sounds of Silence-era Simon and Garfunkel.
Even if every classic in the Sixties catalogue has been used to sell sneakers and credit cards, those songs still possess a powerful charge – one that makes them tricky to ride. How tricky? Anyone remember the national cringe that greeted John Kerry’s deployment of CCR’s Fortunate Son? Or just play America over a Hillary Clinton campaign montage. It jars, doesn’t really work. (Though lately, her campaign might get away with Bridge Over Troubled Waters.)
Want to reverse sky-high inequality? Bernie Sanders is the pragmatic choice
Neither of the Clintons could attempt to harness the sweet, nostalgic searching of a song like America without looking ridiculous. There’s a reason Bill’s 1992 campaign song was Fleetwood Mac’s soulless Me Generation anthem Don’t Stop. In the light of Bernie’s America, Hilary looks even more like an establishment figure out of step with her time, feeling entitled to the energy of a generation she doesn’t really understand.
Even if every classic in the Sixties catalogue has been used to sell sneakers and credit cards, those songs still possess a powerful charge – one that makes them tricky to ride. How tricky? Anyone remember the national cringe that greeted John Kerry’s deployment of CCR’s Fortunate Son? Or just play America over a Hillary Clinton campaign montage. It jars, doesn’t really work. (Though lately, her campaign might get away with Bridge Over Troubled Waters.)
Want to reverse sky-high inequality? Bernie Sanders is the pragmatic choice
Neither of the Clintons could attempt to harness the sweet, nostalgic searching of a song like America without looking ridiculous. There’s a reason Bill’s 1992 campaign song was Fleetwood Mac’s soulless Me Generation anthem Don’t Stop. In the light of Bernie’s America, Hilary looks even more like an establishment figure out of step with her time, feeling entitled to the energy of a generation she doesn’t really understand.
http://www.theguardian.com/commentisfree/2016/jan/27/bernie-sanders-political-ad-america-simon-garfunkel-hippy-song-alexander-zaitchik
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