Study: Clinton-Trump coverage was a feast of false equivalency

U.S. media organizations are locked into such a negative mind-set that they portrayed Donald Trump and Hillary Clinton as equally pernicious and scurrilous pretenders to the presidency. That, at least, is the conclusion of a study by Thomas E. Patterson in the fourth of his series of studies on media coverage of the presidential campaign for the Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy.

“False equivalencies abound in today’s reporting,” writes Patterson. “When journalists can’t, or won’t, distinguish between allegations directed at the Trump Foundation and those directed at the Clinton Foundation, there’s something seriously amiss. And false equivalencies are developing on a grand scale as a result of relentlessly negative news. If everything and everyone is portrayed negatively, there’s a leveling effect that opens the door to charlatans.” This chart from the Harvard study puts things into perspective:

https://img.washingtonpost.com/wp-apps/imrs.php?src=&w=1484

As the fine print relates, this equivalency hovers over the category of presidential “fitness for office” and includes themes such as “policy positions, personal qualities, leadership abilities [and] ethical standards.” Consider that the time period for these figures spanned from mid-August to the day before Election Day — which is to say, the weeks during which The Washington Post published the now-famous “Access Hollywood” tape that had Trump boasting about sexual assault, and the resulting flood of on-the-record allegations from women that he did just that. That the media somehow produced an equivalent amount of negative stories regarding Clinton would appear to cement its dedication to the proposition that they’re all bastards.

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False equivalency is tough to prove in the macro, in large part because the media is such a sprawling and almost uncharacterizable beast. The Shorenstein Center has tried to bring a finite sanity to the chore by limiting its examination to the Los Angeles Times, the New York Times, the Wall Street Journal, The Washington Post and USA Today and just the primary newscasts: ABC’s “World News Tonight,” “CBS Evening News,” CNN’s “The Situation Room,” Fox News’s “Special Report” and “NBC Nightly News.” On the mirco level, this blog highlighted a couple of the campaign’s more egregious false-equivalency fouls, such as the time that two top journalists with the White House Correspondents’ Association wrote a USA Today op-ed under the headline, “Trump, Clinton both threaten free press.” A better version would have said, “Trump poses mortal threat to First Amendment, Clinton prone to secrecy.”