Senate Republicans returning to 2010 Playbook
2012 Senate Ads Focus On Medicare, Obamacare, Debt
10/07/12
WASHINGTON -- For critical Senate races, Republicans are turning to the playbook that served them so well in the 2010 elections. They're saturating the airwaves with political ads detailing the perils of "Obamacare" and the nation's growing debt.
Democrats have added Medicare to the equation, trying to make the case that revamping the government health care program for older people would virtually destroy it.
As the Nov. 6 election fast approaches, political strategists and ad writers are pointing to what they believe this year's vote is about: defending Medicare, creating jobs and standing up to powerful interest, whether it's Big Oil, big banks or big Washington.
Each state has distinct differences that shape the messages of each race. In conservative-leaning states such as Arizona, Montana and Indiana, the strategy for Democratic candidates is to seek distance from President Barack Obama and display a strong sense of independence. They need to get voters to forgo casting straight party-line ballots. Republicans have tried their best to reinforce links between Obama and Democratic candidates.
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http://www.huffingtonpost.com/2012/10/07/2012-senate-ads_n_1946311.html