Clinton campaign looking for backup on social media

[azmom]

an email to supporters on Wednesday, Clinton's digital organizing director, Jess Morales Rocketto, asked for help making sure her message was "coming through loud and clear" on Facebook and Twitter. The email asks supporters to join a group that will get updates from Clinton's campaign headquarters about what to post on social media.

The email is also a tacit acknowledgment that Clinton's campaign is having trouble matching the size of Bernie Sanders' online community, particularly in tweeting about big moments in the election campaign.

"This election is heating up, and you should be right in the thick of it," she wrote. "During big moments of the campaign, it's our job to get on Twitter and Facebook and make sure Hillary's message (and our support for her!) is coming through loud and clear."

http://www.cnn.com/2016/02/11/politics/clinton-campaign-social-media/index.html

[AtomicKitten]

1. Oh boy, scripted tweets. Her campaign is as authentic as a 3-dollar bill.

k/r

[enigmatic]

7. They are going to get laughed at on social media for doing this if true

Like everything Hillary's campaign has tried on social media, it's going to fall flat on it's face.

[roguevalley]

16. the bernie cascade is authentic and user generated. no abuelas there. Its just truth and

love and solidarity. I haven't felt this good since the days of JFK. GO, KIDS! GO, BERNIE! GO, US!

[monicaangela]

29. Abuelas!!!

LOL!!

[cherokeeprogressive]

39. As natural as nylon. NT

[99th_Monkey]

2. That horse exited the barn long ago. n/t

[ejbr]

3. I'll help start with her message

"No we can't!"

[UglyGreed]

9. I'm a centrist, moderate

progressive who can get things done maybe!!!!!

[upaloopa]

11. I'd like to hear from Bernie how are we going to

I know you all are going to be a critical mass of revolutionaries and the Republican controlled house is going to cave to you.

By the way what is the time frame we are looking at?

Bernie's first term or when he is out of office?

What do we do until enough of you get your act together build on the ACA?

[ejbr]

15. I'm sorry

but some of us prefer to dream and fight for that dream instead of preemptively capitulating. Contrary to what I imagine to be right wing assumptions about progressives, we can fight hard too.

[stevenleser]

17. Right. The political equivalent of going to a $100 dinner with $30 in your pocket

No credit cards and no other plan for how to pay for the meal.

That may sound good to you but it sounds bonkers to me.

[ejbr]

19. Just stay out of the way

[stevenleser]

35. Not a chance. nt

[Squinch]

57. Of what?

[Fumesucker]

28. I proudly stand with Steven Leser v2.0.08, that dude was a keen judge of character

[kath]

43. he was amazing!

And so was v2.0.08 of RBinMaine!

[Rocky the Leprechaun]

48. I concur. The 2.0.08 version was excellent.

The new version is all platitudes and no realistic plans.

[monicaangela]

31. Exactly ejbr!

https://berniesanders.com/issues/how-bernie-pays-for-his-proposals/

[monicaangela]

30. Read it and weep...

https://berniesanders.com/issues/how-bernie-pays-for-his-proposals/

[Squinch]

59. All of those will require that the Republican majority congress

pass Bernie's agenda. They just aren't going to do that. So now what?

[basselope]

4. She's freaking serious this time.. Maddi better start tweeting NOW!

[azmom]

5. Lol

[TwilightGardener]

14. ImnotkiddingMaddi!

[m-lekktor]

20. lol nt

[noretreatnosurrender]

6. Creepy

The email asks supporters to join a group that will get updates from Clinton's campaign headquarters about what to post on social media.

If I was a supporter I'd be insulted if they told me what to post. Now if they told me what not to post because they said it was divisive I might consider it but I'd never post WHAT THEY WANT me to say. No way.

[TCJ70]

8. Do they have a message to get out?

She's had different positions besides "no" at every debate...

[nadinbrzezinski]

10. Gad this is so 1990s

They don't get social media

[PeaceNikki]

24. Nobody got social media in the 1990's since that's the decade before it existed.

[nadinbrzezinski]

25. The campaign centrally controlling things is

Very much 1990s.

When you run a campaign that has not evolved...at least this is precisely how this strikes me.

And we did have early social media back then. We nerds called it Usenet, prodigy boards and telnet

[Matariki]

49. Run out of our linux boxes under our desks!

[nadinbrzezinski]

51. I admit, mine was windows... an early windows box

but I still remember the drone of my 300 baud modem. Hell, I found recently that damn thing. Still works.

Boy was I deluded in thinking that was fast.

[cyberswede]

53. Usenet was a sort of social media. There were lots of discussion groups back then, too.

I heard about DU from the Plaid Adder from a group we both participated in (the group still exists, too).

I guess we'll see how the plan in the OP works out.

[nadinbrzezinski]

54. hey alt, RGM still exists

sort of...

That was a regular haunt for me back then.

[cyberswede]

56. alt.wesley.die.die.die

(Apologies to Wil Wheaton, who I like & follow on Twitter)

[nadinbrzezinski]

58. well you could say some of those prefaced Reddit to a T

[Armstead]

12. Guess I'd better join....and see how that compares to the memes on DU

[HooptieWagon]

13. The fake fb likes and Twitter accounts she bought aren't coming through for her?

[EmperorHasNoClothes]

18. Post this to MySpace today! I'm not kidding, Maddie!

[Matariki]

50. Oh thanks. I was drinking something when I read your post!

[Nanjeanne]

21. Nothing says authenticity than coordinated "tweet messages"!

[jillan]

22. What a difference. Bernie doesn't need to ask. Hillary needs to beg.

[Doctor_J]

23. I thought she had paid fans on social media.

[monicaangela]

33. If she didn't...

it appears she will now.

[pangaia]

26. "This election is heating up, ..."

On my. They finally realized that somebody lit a match in their underwear.

[Jackilope]

27. This is as pathetic as Jeb!'s "Please clap." moment. n/t

[NightWatcher]

32. Please retweet

[monicaangela]

34. OMG!

[frylock]

37. Stop!

[CoffeeCat]

41. Please Snapchat now!

Bwahahaha!

[kath]

46. This!

[frylock]

36. There's no alert swarming on twitter, Hillary Supporter..

better work on your game. It's like a jungle sometimes.

[CoffeeCat]

38. They don't understand social media at all

So, let's say you're at a Hillary rally. You and the other 12 attendees are enjoying the free donuts. You decide, "Wow! Wouldn't it be cool to show everyone that I'm enjoying sitting in this small broom closet at an elementary school in Brainerd, Minnesota!"

You're either going to Tweet about it; or not. You're either going to quickly update your Facebook status; or not. You're going to post a couple pics of a lady messing around with the cleaners on the shelf; or not.

Social-media updates happen organically and in the moment. And then the moment is gone.

That's not how this works. That's not how any of this works.

[cyberswede]

55. But there will be training calls!

From the article in the OP:

The digital organizing director also writes that joining the group allows supporters access to "exclusive training calls with special guests (hint -- their last names are sometimes Clinton)."

[CoffeeCat]

60. I think this is a losing issue for them.

Social-media posts have to be organic and happen because the person is inspired to engage in social media.

Furthermore, Hillary's base is older. They do not use social media as much as young people. So, she's never going to have the social-media PR that Bernie has and will continue to have.

I have noticed that her hired staff does a generous amount of tweeting on her campaign's behalf. They tweet and post to FB frequently. There seems to be very little posting from those who attend her events and such.

I don't think there's really any way to change that.

People want to vote for a candidate. They don't want to take time out to be "trained" to do PR and marketing for them.

[amborin]

61. 12 attendees! ROFL! that's about the size of a typical Hillary rally

[Fumesucker]

40. Hillary fans just haven't figured out this whole "clickety clickety" thing

[winter is coming]

42. Can't the fake followers handle that? n/t

[Matariki]

44. "asks supporters to join a group that will get updates from Clinton's campaign headquarters"

DU is going to be *loads* of fun in the weeks ahead

[kath]

45. Tooooo fucking much!! I'm dying laughing here!

[Rocky the Leprechaun]

47. Great! Her fans from Burma and Iraq will nod in silence...

[Kalidurga]

52. This is the first I hear of this thing called a message...