Golden State Warriors Games Have Become Hammer Time
https://sports.vice.com/en_us/article/golden-state-warriors-games-have-become-hammer-time
His Twitter followers wanted him to gloat. It was Game 3 of the Western Conference Finals and the Golden State Warriors were crushing the Houston Rockets in Houston. Hammer has a lot of followers: he was an early adopter of Twitter, where he feeds his 3.5 million subscribers a couple dozen updates a day.
Golden State was cruising that night, on the verge of returning to the NBA Finals for the first time in 40 years—and the Warriors were dominant, triumphant; the kind of likeable, confident, talented team fans dream of. The narrative had already been written, the parade already planned. Steph Curry arced another improbable, inevitable three-pointer at the basket: it all seemed so obvious. Won't Hammer bask?
"Nah .. Not like this," he wrote. "115–80. Let's change the dialogue. No slander. I'm disappointed for #Rockets fan."
In the midst of the Warriors' playoff run, Hammer has become a kind of self-appointed celebrity spokesman for the franchise. His avatar on Twitter is a cyborg Steph. His Warriors beanie is omnipresent: during a visit to Colgate University, to Stanford, to the gym, to the Castel Sant'Angelo. He trades tweets with Draymond Green and 2015 patron saint Lil B. Last year, he celebrated his 52nd birthday sitting courtside with his wife of 29 years, Stephanie, and Warriors owner Joe Lacob.
