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Mon Jul 16, 2012, 04:28 PM

Modell's planning to put a hex on Jeremy Lin if he departs NY....

(Bloomberg) No one will be more disappointed if the New York Knicks don’t match Houston’s contract offer to Jeremy Lin than Mitchell Modell, whose namesake sporting-goods retailer will have to sharply discount its 40,000 Lin team- related items in stock.

“We’re going to have crazy, crazy prices -- like $5,” Modell said in a telephone interview. T-shirts list for $24.99 on Modell’s website, with jerseys going for as much as $89.99.

The Knicks have until 11:59 p.m. New York time tomorrow to decide whether they’ll match the three-year, $25 million contract offered to Lin, whose apparel is the top-selling among National Basketball Association players this year, according to Fanatics Inc., an online retailer based in Jacksonville, Florida.

Merchandise related to Lin, a Harvard University graduate who is the first Taiwanese- or Chinese-American to play in the NBA, has outsold Most Valuable Player LeBron James of the Miami Heat by more than 50 percent, Anne Lacey Whitaker, a Fanatics spokeswoman, said via e-mail. ..............(more)

The complete piece is at: http://www.bloomberg.com/news/2012-07-16/jeremy-lin-exit-would-leave-retailers-with-worthless-merchandise.html

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