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Tue Aug 14, 2012, 11:47 AM

Porsche Misspells The Name Of Their Own Car On Billboards

For some things in life, there will never be an app. One of those things, apparently, is correct spelling. In this age of spellcheck and autocorrect, someone can still misspell a key word on a national advertising campaign.

The Jalopnik reader who snapped a picture of this billboard in London pointed out that the ad firm that produced this series of Porsche Boxster billboards accidentally printed "Boxter" on all of them.

Hey Porsche of London: Next time you make an ad, look at the badge on the back of the car, so you don't make a spelling mistake. Oh, by the way, this isn't isolated to a single billboard. Every Boxster billboard in the city is misspelled.


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