HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Topics » Media » Media (Group) » GOP won the messaging war...

Wed Jun 20, 2012, 08:06 PM

GOP won the messaging wars over Health Care reform - with Media help - Greg Sargent WaPo

(emphases in [font color="red"]red[/font] are my own)



A number of people are pointing to this big Pew poll today to argue that it shows that Republicans won the message war over health care reform. I don’t think there’s any doubt that this is true. But one of the reasons Pew cites for this victory seems particularly interesting:

An analysis by PEJ of the language used in the media (PEJ research) reveals that opponents of the reform won the so-called “messaging war” in the coverage. Terms that were closely associated with opposition arguments, such as “government run,” were far more present in media reports than terms associated with arguments supporting the bill, such as “pre-existing conditions.”

To conduct the analysis, researchers examined and identified three of the most common concepts being pushed by opponents of the bill and the three concepts being promoted by supporters and then examined the news coverage for the presence of those concepts and language. The concepts used by opponents were nearly twice as common as those used by supporters.

Pew finds that the press coverage was also more more preoccupied with the political strategies employed by both sides than it was with the policy specifics of the law itself.


There’s no denying that Dems did get outplayed in the “message war.” Their talking points simply had no chance against the diabolically perfect “government takeover” of health care line, which is probably a key reason why Republican language did dominate press coverage. [font color="red"]But it also happens to be true that falsehoods about the law went widely unrebutted in the media.[/font] When Politifact pronounced the “government takeover” line its Lie of the Year at the end of 2010, it also took a look at whether media figures rebutted it with any frequency. Politifact’s conclusion:

[font color="red"]In most transcripts we examined, Republican leaders used the phrase without being challenged by interviewers.[/font]

One of the results of this messaging win? Only 18 percent of Americans have a very clear sense of what’s in the law. Victory!

3 replies, 1403 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 3 replies Author Time Post
Reply GOP won the messaging wars over Health Care reform - with Media help - Greg Sargent WaPo (Original post)
Bill USA Jun 2012 OP
pnwmom Jun 2012 #1
Bill USA Jun 2012 #2
johnsolaris Jul 2012 #3

Response to Bill USA (Original post)

Wed Jun 20, 2012, 08:19 PM

1. And the misconceptions are often spread right here, unfortunately. n/t

Reply to this post

Back to top Alert abuse Link here Permalink

Response to pnwmom (Reply #1)

Thu Jun 21, 2012, 05:14 PM

2. True, but here informed people at least have a chance to set the record straight. Wouldn't you say?

that's the great thing about the internet and I think why it is gaining so rapidly on the Corporate message ruled M$M.

Reply to this post

Back to top Alert abuse Link here Permalink

Response to Bill USA (Original post)

Tue Jul 10, 2012, 12:05 AM

3. who owns the media

You must remember who owns the media companies now. Huge corporations that have no interest in spreading the truth. Their only concern is making a profit. These companies are now part of larger investment groups, take the time & look it up with ties to the republicans.

In the past 5 years these companies have let go, excuse me; fired more than half of their staffs in cost cutting measures to increase profits. I was one of the many that lost a job & career. These companies have interest in truth or fairness only profit.

The only media outlet that seems to tell the truth is Al Gore's Current tv.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread