"Slut shaming": an increasingly gender neutral activity?

Students don't respect promiscuous friends

You’d be forgiven for thinking the hook up culture on university campuses was so all-encompassing no one would take exception to it.

However, it seems the days when students would lap up the saucy stories of their sexually adventurous peers are numbered.

A new study reveals that college students in the U.S. are not as promiscuous as previously thought. Researchers at the University of Illinois surveyed more than 19,000 students across 22 colleges and discovered that almost half of respondents said they would lose respect for both men and women who frequently engaged in sexual activity.

Conversely, only 27% reported that they “did not care” what people did with their bodies.

The investigation also yielded some surprising results regarding gender stereotypes.

Contrary to the claims of feminists, the age old “traditional double standard” in which women are unfairly punished for promiscuity is no longer in observed on college campuses.

link: http://www.thenationalstudent.com/News/2012-09-06/students_dont_respect_promiscuous_friends.html

Granted this study is limited because it only used college students (presumably younger than the average citizen, better educated, etc).

But either way I find the results interesting. Men are often accused (typically without evidence) of unfairly judging women negatively for having multiple sexual partners while praising other men for doing the same thing. This study would seem to suggest that isn't exactly the case.