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Wed Nov 7, 2018, 11:05 PM

TV Network Resurrects Dictatorship Slogan

SBT used the now infamous "Brazil, love it or leave it" slogan in a promo campaign celebrating Brazil

Nov.7.2018 1:10PM

TV network SBT started a new series of promos with nationalistic undertones on Tuesday (6th) during its commercial breaks.

In one of them, the Brazilian national anthem is heard while the screen shows one of the most famous slogans from the military dictatorship period: "Brazil, love it or leave it."

But that particular promo didn't last more than a few hours, after the complaints from viewers and a backlash in social media. The video was taken off the air a few hours later. But the network kept the rest of the campaign.

"Brazil, love it or leave it" became the trademark of General Emílio Garrastazu Médici administration, from 1969 to 1974, a period that was defined by the so-called Economic Miracle (Milagre Econômico) and by the height of the political repression of the military regime.


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