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Wed Aug 14, 2019, 06:20 AM

'The' Ohio State University wants to trademark THE

From https://www.nbcnews.com/news/education/ohio-state-university-wants-trademark-n1042106

'The' Ohio State University wants to trademark THE

The school has insisted for years that you call it "THE Ohio State University." Now it has filed for a trademark on the word.



The campus of Ohio State University ... er, The Ohio State University ... in Columbus in November 2016.
John Minchillo / AP file


Aug. 13, 2019, 11:26 PM EDT
By Alex Johnson

Ohio State University athletes and coaches who insist that you call it "THE Ohio State University" could soon have the federal government on their side after the university filed a request to trademark the word "the" last week.

Application No. 88571984, filed with the U.S. Patent and Trademark Office on Thursday, was discovered and publicized Tuesday by Josh Gerben, a prominent trademark lawyer in Washington. The application seeks a trademark on the single word "THE" for use on T-shirts and baseball caps and hats.



The official trademark application by The Ohio State University on Aug. 8, 2019.U.S. Patent and Trademark Office
For years, the university's demand that it be called "THE Ohio State University" has rankled sports fans and journalists, who've called it "pompous and stupid," "ridiculous" and "arrogant."

Partisans, including the university, point out that "the" is part of its name under state law. And Chris Deavey, a spokesman for the university, told The Columbus Dispatch on Tuesday that it's important to "vigorously protect the university's brand and trademarks."

[...]

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Reply 'The' Ohio State University wants to trademark THE (Original post)
sl8 Aug 14 OP
empedocles Aug 14 #1
Freddie Aug 14 #3
empedocles Aug 14 #6
Funtatlaguy Aug 14 #2
Botany Aug 14 #4
DetlefK Aug 14 #5
irisblue Aug 14 #7
ROB-ROX Aug 14 #8

Response to sl8 (Original post)

Wed Aug 14, 2019, 06:52 AM

1. Penn State has long used the brand on it's buses, etc.

'The Pennsylvania State University'

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Response to empedocles (Reply #1)

Wed Aug 14, 2019, 07:19 AM

3. My first thought on this too

Having sent much $ to “the” PSU for my son.

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Response to Freddie (Reply #3)

Wed Aug 14, 2019, 09:04 AM

6. My daughter was there for 5 years.

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Response to sl8 (Original post)

Wed Aug 14, 2019, 06:59 AM

2. What unjustified arrogance. No wonder so many sports fans hate them.

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Response to Funtatlaguy (Reply #2)

Wed Aug 14, 2019, 07:28 AM

4. It has to do with money

The Ohio State University is one of the very few big time athletic programs that
makes money and is self supporting. The vast majority of other universities lose money
on the athletic programs.

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Response to sl8 (Original post)

Wed Aug 14, 2019, 07:37 AM

5. Bwahaha. No way this is gonna get approved. Trademark-law doesn't work that way:

The only way "The Ohio State University" could get this approved would be if they could argue that the "The" keeps them from getting mistaken for another university.

For example, consider "Coca-Cola". The Coca-Cola company has trademarked these words written in that font. Yes, Ford uses the same font, BUT they use it for selling cars, not soft-drinks.

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Response to sl8 (Original post)

Wed Aug 14, 2019, 12:10 PM

7. They got bigger thinga to worry about, like Wexner& Epstein $

Source-Columbus Dispatch (@DispatchAlerts) Tweeted:
The definite article: Ohio State seeks trademark on 'The' for university merchandise https://t.co/vI5WfqivyB



From the article
Snip-"The university had Urban Meyer’s name trademarked in 2015. Ohio State also secured a trademark designation for Woody Hayes in 2016.

In obtaining the trademark for Hayes, the university stipulated that royalties from sales would be designated for a scholarship fund.

There have been disputes over trademarks in the past. In February 2017, Ohio State requested to trademark the acronym OSU on clothing and apparel.

Oklahoma State University, which also goes by the acronym OSU, objected. Eventually, the two schools signed an agreement that allowed both schools to use the acronym on a national basis."

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Response to sl8 (Original post)

Wed Aug 14, 2019, 04:17 PM

8. THIS WHOLE ARGUMENT IS CRAP

These little colleges have to much money to waste doing this CRAP. This school does not seem to be a BRAIN trust. This is just another FAKE education institute which is trying to rob the public.

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