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LiberalElite

(14,691 posts)
Wed Apr 1, 2015, 09:25 PM Apr 2015

Gary Dahl, Inventor of the Pet Rock Dies

http://www.nytimes.com/2015/04/01/us/gary-dahl-inventor-of-the-pet-rock-dies-at-78.html?action=click&contentCollection=N.Y.%20%2F%20Region&module=MostEmailed&version=Full®ion=Marginalia&src=me&pgtype=article

"It was a craze to rival the Hula-Hoop, and even less explicable. For a mere three dollars and 95 cents, a consumer could buy ... a rock — a plain, ordinary, egg-shaped rock of the kind one could dig up in almost any backyard.

The wonder of it was, for a few frenzied months in 1975, more than a million consumers did, becoming the proud if slightly abashed owners of Pet Rocks, the fad that Newsweek later called “one of the most ridiculously successful marketing schemes ever.”"


For you younger folks, this is not an April Fool's joke or satire.

I don't know why I didn't buy one of these things. I did have a Mood Ring, after all....

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Gary Dahl, Inventor of the Pet Rock Dies (Original Post) LiberalElite Apr 2015 OP
Despite following all the included directions, my pet rock died after 3 weeks Major Nikon Apr 2015 #1
Mine did too. Granite, I didn't follow the full slate of instructions. JimDandy Apr 2015 #2
A mystery! Better call Sherrock Holmes. OriginalGeek Apr 2015 #13
Now I feel so badly for taking him for granite pinboy3niner Apr 2015 #3
I always thought he was full of schist struggle4progress Apr 2015 #5
That's just oreful Art_from_Ark Apr 2015 #7
Pinny, is it my imagination...or are you getting boulder? nt clarice Apr 2015 #10
Adjusted for inflation, the 1975 cost of $3.95 was worth over $17 in today's currency struggle4progress Apr 2015 #4
I remember at the time thinking the world had gone mad. malthaussen Apr 2015 #6
Gary... Dont call me Shirley Apr 2015 #8
You youngins can laugh at us all you want about this marketing scheme Yavin4 Apr 2015 #9
That should make for an interesting Google Doodle KamaAina Apr 2015 #11
.. Liberal_in_LA Apr 2015 #12
He must have died LHAO. n/t Special Prosciuto Apr 2015 #14
I believe the pet rock was the father of the tamagotchi Capt. Obvious Apr 2015 #15

JimDandy

(7,318 posts)
2. Mine did too. Granite, I didn't follow the full slate of instructions.
Wed Apr 1, 2015, 10:42 PM
Apr 2015

I left it on the mantle where it didn't get a tonalite...was tuff on my son.

malthaussen

(17,175 posts)
6. I remember at the time thinking the world had gone mad.
Thu Apr 2, 2015, 08:53 AM
Apr 2015

It still remains for me one of the more inexplicable phenomena of my life.

Must have had something to do with how often people were stoned in 1975.

-- Mal

Yavin4

(35,421 posts)
9. You youngins can laugh at us all you want about this marketing scheme
Thu Apr 2, 2015, 03:34 PM
Apr 2015

I'll take a million pet rocks over the Kardashians!

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