Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

left-of-center2012

(34,195 posts)
Sat Jun 22, 2019, 10:01 AM Jun 2019

McDonald's Tops Wendy's and Burger King in New Fast Food Survey

In a survey of more than 2,000 fast food diners, McDonald’s came out on top by a wide margin in several different categories, including value and speed of service. Wendy’s came in second, with Burger King claiming third place.

UBS Evidence Lab surveyed 2,029 adults who visit fast-casual restaurants at least monthly. McDonald’s beat out its competitors in numerous areas, but as expected in the world of fast food, price matters. The most commonly cited reasons for choosing McDonald’s are good value and promotions, and those, too, are the only things that diners say would make them visit more often. UBS analyst Dennis Geiger said that McDonald’s dollar menu and national deals such as a two-for-$5 mix-and-match offering were especially appealing to diners.

After good value and promotions, respondents cited improved food, new food items and convenient locations as factors in McDonald’s favor. Diners weren’t as enthused by such factors as new beverage options and the cleanliness and atmosphere of the restaurants.

After Wendy’s in second and Burger King in third, Subway was ranked fourth, Taco Bell fifth, and KFC sixth by survey respondents.

This isn’t the only recent survey in which McDonald’s has scored high. In The Daily Meal’s own recent best coffee in America survey, McDonald’s easily claimed the title of best fast food hot coffee.

https://www.thedailymeal.com/eat/mcdonalds-tops-ubs-fast-food-restaurant-survey/061719

5 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
McDonald's Tops Wendy's and Burger King in New Fast Food Survey (Original Post) left-of-center2012 Jun 2019 OP
McDonald's was good about 40 years ago... ADX Jun 2019 #1
Their food has actually gotten better, believe it or not. Turin_C3PO Jun 2019 #3
Ok, I'll take your word for it because I haven't darkened their doorstep in a while... ADX Jun 2019 #4
What you say is true. And Wendy's has gotten worse. earthshine Jun 2019 #5
I guess Taco Bell won't win the franchise wars after all MustLoveBeagles Jun 2019 #2
 

ADX

(1,622 posts)
1. McDonald's was good about 40 years ago...
Sat Jun 22, 2019, 11:14 AM
Jun 2019

...but these days, it's absolutely horrible. I can't believe it was ranked higher than Wendy's or any of the other chains mentioned, for that matter...

Turin_C3PO

(13,912 posts)
3. Their food has actually gotten better, believe it or not.
Sat Jun 22, 2019, 11:30 AM
Jun 2019

Not that I go there often, but their food has improved in the last year. I think they’re using higher quality beef.

Still isn’t great though.

 

ADX

(1,622 posts)
4. Ok, I'll take your word for it because I haven't darkened their doorstep in a while...
Sat Jun 22, 2019, 12:27 PM
Jun 2019

...but the last few times I did, both the food and the service were atrocious. Furthermore, their move towards total automation, complete with the drab, militaristic look of the new employee uniforms, is disturbing to me...

 

earthshine

(1,642 posts)
5. What you say is true. And Wendy's has gotten worse.
Sat Jun 22, 2019, 05:47 PM
Jun 2019

I had this terrific burger at McDs a few weeks ago.

I went back last week, ordered the same, and it was a greasy mess. <sigh>

Latest Discussions»The DU Lounge»McDonald's Tops Wendy's a...