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Related: Culture Forums, Support ForumsMcDonald's Tops Wendy's and Burger King in New Fast Food Survey
In a survey of more than 2,000 fast food diners, McDonalds came out on top by a wide margin in several different categories, including value and speed of service. Wendys came in second, with Burger King claiming third place.
UBS Evidence Lab surveyed 2,029 adults who visit fast-casual restaurants at least monthly. McDonalds beat out its competitors in numerous areas, but as expected in the world of fast food, price matters. The most commonly cited reasons for choosing McDonalds are good value and promotions, and those, too, are the only things that diners say would make them visit more often. UBS analyst Dennis Geiger said that McDonalds dollar menu and national deals such as a two-for-$5 mix-and-match offering were especially appealing to diners.
After good value and promotions, respondents cited improved food, new food items and convenient locations as factors in McDonalds favor. Diners werent as enthused by such factors as new beverage options and the cleanliness and atmosphere of the restaurants.
After Wendys in second and Burger King in third, Subway was ranked fourth, Taco Bell fifth, and KFC sixth by survey respondents.
This isnt the only recent survey in which McDonalds has scored high. In The Daily Meals own recent best coffee in America survey, McDonalds easily claimed the title of best fast food hot coffee.
https://www.thedailymeal.com/eat/mcdonalds-tops-ubs-fast-food-restaurant-survey/061719
ADX
(1,622 posts)...but these days, it's absolutely horrible. I can't believe it was ranked higher than Wendy's or any of the other chains mentioned, for that matter...
Turin_C3PO
(13,912 posts)Not that I go there often, but their food has improved in the last year. I think theyre using higher quality beef.
Still isnt great though.
ADX
(1,622 posts)...but the last few times I did, both the food and the service were atrocious. Furthermore, their move towards total automation, complete with the drab, militaristic look of the new employee uniforms, is disturbing to me...
earthshine
(1,642 posts)I had this terrific burger at McDs a few weeks ago.
I went back last week, ordered the same, and it was a greasy mess. <sigh>
MustLoveBeagles
(11,583 posts)Demolition Man lied to me!