This Brilliant Anti-Speeding Ad Will Give You The Chills

[Shampoobra]

This Brilliant Anti-Speeding Ad Will Give You The Chills (VIDEO)
January 8, 2014
Posted by: Samuel Warde
http://samuel-warde.com/2014/01/brilliant-anti-speeding-ad-from-new-zealand/

The New Zealand Transport Agency has released this brilliant anti-speeding public service announcement for television that takes a spine-tingling approach to the subject.

After citing fatality statistics for speed-related crashes, the agency notes that "Most road users recognize the risks of driving at speed and support police enforcement of the speed limit. But these statistics show that drivers don't always practice this when driving: speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads."

The agency goes on to write about their approach stating, in part:

"This campaign aims to re-frame the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

[chervilant]

1. Good ad, and I wish that movie makers

would stop portraying people looking away from the road for VERY long periods while 'driving' a vehicle. It's unrealistic, and dangerous.

[ailsagirl]

3. I know-- it's so common

I find myself wondering how they can (supposedly) drive like that and not crash

[dickthegrouch]

7. The whole vehicle they are in is on a wheeled platform

The actors are not actually driving the vehicle at all.

[ailsagirl]

9. Oh-- I meant actors on TV and movies in general

For this ad, I didn't realize that's how it was done

Thanks!

[Spitfire of ATJ]

10. Like this...

[ailsagirl]

12. No more of that clumsy rear-projection!!

So that's how it's done

[Spitfire of ATJ]

14. Want to be impressed some time?

Watch Spielberg's "War Of The Worlds" just for the freeway run in the van.

It's an unbroken scene with no cuts. At one point the camera does a 360 around the outside of the vehicle as the actors engage in dialog and then the camera goes inside through one rear window before exiting out another rear window and then pulling back to show the van drive off from a crane shot.

[ailsagirl]

15. Wow--- that is amazing

How do you know so much about the inner mechanics (so to speak) of scenes such as these?

I am impressed

[Spitfire of ATJ]

16. I've dabbled a bit behind the scenes.

[ailsagirl]

17. Very cool!

[jollyreaper2112]

4. funny about that

There was a pretty terrible film out a while back with a handyman who was playing the magical negro trope. I can't remember the name, the actor is one of the handful of famous black actors. Anyway, the white protagonist whose life is transformed by the magical negro was some contemptible, neurotic woman who was perpetually preoccupied by the importance of her own meaningless bullshit. She's in the middle of an intense conversation with her passenger and I'm saying to the screen "Watch where you're going, you dumbass!" to the ssshing of family members. She races through an intersection without looking and BAM! Surprised the hell out of me. I thought this was just going to be the usual bad Hollywood driving.

[ailsagirl]

2. *Far* more frightening than gore

Last edited Sat Jan 11, 2014, 09:54 PM - Edit history (1)

Made my heart leap.

[ailsagirl]

19. kick

[RoccoR5955]

5. I sure wish that people would slow down.

They would not only save lives, but they would save gas, and their nerves as well.
Something has to be done. Folks are in such a hurry to go nowhere, I often stay at work a half hour late, so that I can avoid the speed race out of town.

[ailsagirl]

18. We Americans seem to have this compulsion to hurry, hurry, hurry

You're right: hurry to nowhere

You're wise to avoid the rush

[Kaleva]

6. First saw this in the Lounge. It's a very good ad.

[Demo_Chris]

8. Oh my god, that's amazingly well done. nt

[tomm2thumbs]

11. Big thumbs up /nt

[Drifter]

13. 90% of motorcycle accidents is the other guys fault ...

That is the myth (at least how I remember it when I rode) .

The truth is that 90% of those cases, the motorcyclist has put themselves in a position that makes it very easy for the other guy to make a mistake. This is usually in the form of high speed, and the inability for the other guy to accurately determine the riders speed (Just like what was illustrated in this ad).

I used to ride a crotch rocket some 20 years ago, and I will admit that I put myself in that position more times than I care to admit. The reason I ended up getting rid of it was because I was becoming immune to the healthy fear of riding fast (and its consequences).

Cheers
Drifter