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Mon Feb 12, 2018, 11:33 AM

Unilever is threatening to pull out of tech giants like Facebook and Google

https://www.google.com/amp/s/qz.com/1204787/unilever-un-is-threatening-to-pull-out-of-facebook-and-google/amp/

Taking On Tech
Unilever is threatening to pull out of tech giants like Facebook and Google


Unilever is the world’s second biggest advertiser.
And it will pull its advertising from tech giants like Facebook and Google if they fail to improve transparency about news, protect children from extremist and toxic online content, and move to build public cohesion rather than division,
the company’s top marketing executive will say in a speech today.

“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online,” Keith Weed, chief marketing officer at Unilever, will say to major advertising, media and technology companies at the annual Interactive Advertising Bureau conference in Palm Desert, California. (Unilever provided a copy of the speech to Quartz.)

We cannot continue to prop up a digital supply chain—one that delivers over a quarter of our advertising to our consumers—which at times is little better than a swamp in terms of its transparency.”

Trashing tech is gaining steam recently.
Governments are fining the Silicon Valley titans, seemingly everyone—including tech executives themselves —want them to be regulated, and a steady stream of insiders are coming out against them, saying that their products are designed to hijack your attention, keeping you from accomplishing any of your own goals, whether that’s getting work done or building actual human relationships.
Roger McNamee, an early Facebook investor, said last week that he was speaking out against Facebook because he had “contributed to creating something that created great harm.”

Speaking at Truth in Tech, a Washington, DC, conference dedicated to examining the effects of technology on kids, McNamee said that he tried to engage Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg privately to fix the problems they helped create, but has made no inroads.

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Reply Unilever is threatening to pull out of tech giants like Facebook and Google (Original post)
Wwcd Feb 2018 OP
California_Republic Feb 2018 #1
California_Republic Feb 2018 #2
Wwcd Feb 2018 #4
California_Republic Feb 2018 #6
Wwcd Feb 2018 #3
sinkingfeeling Feb 2018 #5
Wwcd Feb 2018 #7
Raster Feb 2018 #8
Wwcd Feb 2018 #9
California_Republic Feb 2018 #11
dalton99a Feb 2018 #10
Maven Feb 2018 #14
Raster Feb 2018 #15
appalachiablue Feb 2018 #16
Squinch Feb 2018 #12
50 Shades Of Blue Feb 2018 #13
BlueDog22 Feb 2018 #17

Response to Wwcd (Original post)

Mon Feb 12, 2018, 11:43 AM

1. Come on DU! This is big news!


We need to be part of this. We got all our eggs in the Mueller basket.

This is a great approach. The Russians aim to divide us and Facebook was one of their tools

Let’s help Unilever!

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Response to California_Republic (Reply #1)

Mon Feb 12, 2018, 11:46 AM

2. More

“he tried to engage Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg privately to fix the problems they helped create, but has made no inroads. “

DU needs to take a stand on Facebook

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Response to California_Republic (Reply #2)

Mon Feb 12, 2018, 12:05 PM

4. I agree. Unilever(age)at least adds some might to our fight.

FB would become a "shithole".

Basically telling FB & Google to choose who's side they're on. Russia or USA. No one is too big to fail.

Hope Unilever is dead serious.

Oddly, this link is from Google's own website.

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Response to Wwcd (Reply #4)

Mon Feb 12, 2018, 12:10 PM

6. Unilever(age) !

Nice!

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Response to California_Republic (Reply #1)

Mon Feb 12, 2018, 11:57 AM

3. Someday the only advertisers FB will have will be from Moscow

FB vs the Giants.

I wonder how big a problem this would be for FB if Unilever & others emerge from the Palm Desert Conference with demands in hand.

"Clean it up or we leave"

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Response to Wwcd (Original post)

Mon Feb 12, 2018, 12:05 PM

5. I certainly hope they do. And many others follow.

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Response to sinkingfeeling (Reply #5)

Mon Feb 12, 2018, 12:12 PM

7. I believe the threat of profit is the only power we have.

Considering the GOP will stand down on any legislation that would hinder the Russian mob from bleeding every dollar from America.

It will take these bigger Corps threatening their bottom line to force FB & Google to take this serious.

Just hoping it is enough.

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Response to Wwcd (Original post)

Mon Feb 12, 2018, 12:13 PM

8. Long past time... the tech giants have run amok, and answer, it seems, to no one...

...time to put that genie back in the bottle rather forcefully. Time to treat "social media" like the media companies they are, subject to the same rules and regs that govern other media companies.

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Response to Raster (Reply #8)

Mon Feb 12, 2018, 12:20 PM

9. "the tech giants have run amok, and answer, it seems, to no one"

Yup. That is the problem.

I have to research who Unilever CEO's are & why they'd take this stand. Consider they were early investors in FB & believed in the model business & have profited.
However, when a company's investors are pissed off, that is a big damned problem.


Now I need to dig deeper.

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Response to Wwcd (Reply #9)

Mon Feb 12, 2018, 12:30 PM

11. Keith Weed, the global consumer goods giants chief marketing

Weed made the comments but CEO is Paul Polman

We need to learn about those two

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Response to Raster (Reply #8)

Mon Feb 12, 2018, 12:20 PM

10. +1

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Response to Raster (Reply #8)

Mon Feb 12, 2018, 03:42 PM

14. Agree, but I would even go a step further.

Social media companies need even more regulation than traditional media because:

1) They collect massive amounts of data on individual users that can be used to target individuals and specific demographics in ways that traditional media could only dream of, and

2) They use positive reinforcement feedback loops (via likes, retweets, followers etc.) that encourage more engagement with their content and keep users addicted.

Perhaps because the U.S. is so tech-positive by default, we did not see what Russia saw until it was too late -- that these social media sites are more than information sources. They are social engineering platforms. We need to get a handle on them, now, otherwise we can count on our elections and domestic and foreign policies being influenced by Russia and other foreign nations. It is a national security imperative.

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Response to Maven (Reply #14)

Mon Feb 12, 2018, 03:45 PM

15. Excellent points!!! I wholeheartedly agree!

Thank you.

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Response to Maven (Reply #14)

Mon Feb 12, 2018, 07:43 PM

16. Rec your post, serious stuff!

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Response to Wwcd (Original post)

Mon Feb 12, 2018, 12:43 PM

12. That is GREAT!

Last edited Mon Feb 12, 2018, 01:17 PM - Edit history (1)

I'm going out to buy from unilever!

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Response to Wwcd (Original post)

Mon Feb 12, 2018, 01:07 PM

13. Translation: We're afraid you'll just start ignoring our ads too.

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Response to Wwcd (Original post)

Tue Feb 13, 2018, 01:00 AM

17. Activist Enterprise

An Activist Business. Awesome.

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