Weather Channel Launches Campaign To Stay On DirecTV

[bigworld]

Source: MultiChannel News

The Weather Channel is creating a storm for DirecTV in an effort to stop the satellite service from dropping the network this Tuesday.

Network officals said Saturday during the Television Critics Association press tour that it is currently "at an impasse" in negotiations with DirecTV to renew its carriage deal before it expires Tuesday morning, prompting the launch of a campaign encouraging DirecTV viewers to call Congress and ask them to help keep the network on DirecTv's lineup. The network has also launched a website for the campaign, keeptheweatherchannel.com.

Weather Channel Company chairman and CEO David Kenny said the network has offered DirecTV “the industry’s best rate” for its programming and is “committed” to reaching an agreement.

“For DirecTV to take us off their lineup would be deeply irresponsible to its customers who not only count on The Weather Channel on a day-to-day basis, but depend on us before, during and after severe weather events,” Kenny said in a statement. “As the most trusted source of weather news and information in America, The Weather Channel is there when it matters most. If we are not available to DirecTv’s 20 million viewers, they will miss the accurate and life-saving information we have been providing for more than 30 years.”

Read more: http://www.multichannel.com/content/weather-channel-launches-campaign-stay-directv/147629

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Happy to see them leaving, personally. They've ignored weather in favor of sensationalism and stupid reality shows. Who needs another channel like that?

[rurallib]

1. Perhaps if they included weather in their programming DirectTV

would be more interested.
When I want to find out what the weather will be, the weather channel is a bout the last place I think of since they seldom have weather on anymore.

[Renew Deal]

4. It's really a shame that they gobbled up weather underground.

[rurallib]

8. And both gobbled up by NBC

they are a great example of the worst effects of consolidation in media.

[Vashta Nerada]

2. The Weather Channel has really gone downhill in quality programming in the last decade.

I wouldn't miss it if it were taken away from me today. It really bugs me how they name every little storm that hits the country.

[Renew Deal]

3. The weather channel is a brand, not a vital govt service

What is it being replaced with? DirecTV has to have something and I don't know of there is any national competition.

The Weather Channel has gotten more and more sensationalistic over the last few years. I am unsympathetic to them after they started naming winter storms. Those names are product names.

[bigworld]

5. They're replacing it with Weather Nation

Which looks pretty nice to me. http://www.weathernationtv.com/

[SamKnause]

6. Weather

I have DirecTV.

I just found out about losing TWC yesterday.

I get my news and weather online.

I am not willing to pay more to DirecTV to continue receiving TWC.

I hope they leave the lineup.

We also lost channel 262 on 1/1/14; SOAPnet.

I never watched that channel so it will not be missed.

You have to pay for a lot of crap channels to get the programming you are interested in.

Too bad we will never have the opportunity to individualize our cable, or satellite programming.

[Baclava]

7. TWC sucks these days - shitty reality TV shows instead of 24/7 weather?

DirecTV fights back

We launched WeatherNation (DIRECTV channel 361) as an alternative to provide 24/7 hard news weather coverage in response to numerous customer complaints that more than 40 percent of The Weather Channel’s programming is dedicated to reality television shows

Just give me my National Weather Service live Doppler views on my phone and I can predict when my own severe weather hits

[rurallib]

10. I always thought maybe 5 minute segments teaching

weather would be nice - but the crap weather channel has on is way overboard.
Plus they so hype the weather that they actually do their customers a disservice.

Last week's cold snap was hardly record breaking, nor did it last long. But the Weather channel made it seem like the worst cold snap in history.

[corkhead]

16. and another 40% dedicated to advertising

Just show me a regional radar map 24/7 and I would be fine.

[JEFF9K]

9. FOX WEATHER CHANNEL - WATCH FOR IT ...

FOX WEATHER CHANNEL - WATCH FOR IT ... Finally, fair and balanced weather!

[cyberswede]

15. Always a 50% chance of rain!

We predict, you decide.

[NutmegYankee]

11. Maybe DirectTV can find a channel that does weather to replace them.

Cause the weather channel sure as he'll doesn't.

[Baclava]

12. they already have one - WeatherNation (DIRECTV channel 361)

Plain and simple - like the old days of TWC before weather disaster porn pimping became their #1 mission

[snooper2]

13. Did they give it a name?

[catbyte]

14. I stopped watching TWC a long, long time ago--it's not really The Weather Channel,

it's actually The Commercial Channel with weather sandwiched in here and there. I can't stand it. However, they really lost me when they began airing "reality" shows, ugh. Besides, DirecTV has added another weather channel that appears to have fewer commercials. As a DirecTV customer, I really don't care one way or the other.